Fluid and RBKCustom – Adobe Creative Success Story

Fluid was featured as an Adobe Creative Success Story Video for the RBKCustom shoe configurator site they built for Reebok. Having worked briefly on this project, I can tell you that it was a very technical project with a huge object model. Support for all of the shoe configurations, combined with inventory, color, size, cross-attribute dependencies, and management of a manafucturing pipeline makes for a challenging project.

The creative side was just as challenged. Trying to design a site that allows for a massive number of configuration options, while keeping it easy to use and interesting, is no easy feat. Props to the old Fluid team !

p.s. Them are my shoes above!