Fluid and RBKCustom – Adobe Creative Success Story

shoe1.jpg
Fluid was featured as an Adobe Creative Success Story Video for the RBKCustom shoe configurator site they built for Reebok. Having worked briefly on this project, I can tell you that it was a very technical project with a huge object model. Support for all of the shoe configurations, combined with inventory, color, size, cross-attribute dependencies, and management of a manafucturing pipeline makes for a challenging project.

The creative side was just as challenged. Trying to design a site that allows for a massive number of configuration options, while keeping it easy to use and interesting, is no easy feat. Props to the old Fluid team !

p.s. Them are my shoes above!